Parents may have some new motivations to serve their kids vegetables. A new Cornell University study, published in Public Health Nutrition, found that by simply serving vegetables with dinner, the main course would taste better and the preparer was perceived to be more thoughtful and attentive.
"Most parents know that vegetables are healthy, yet vegetables are served at only 23% of American dinners," said lead author Brian Wansink, PhD, the John Dyson Professor of Marketing and Consumer Behavior at Cornell University. "If parents knew that adding vegetables to the plate could make what they prepare for dinner seem more appealing, or could increase their own "heroic" appeal, then maybe they'd be more inspired to serve vegetables."
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