Get Up And Do Something: Obese kids more susceptible to food advertisements, brain scan study suggests

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Obese kids more susceptible to food advertisements, brain scan study suggests
Dec 10th 2012, 11:54

A new study adds to the debate about the role food advertising has in the childhood obesity epidemic.

The study, published online Nov. 30 in the Journal of Pediatrics, finds obese children are more vulnerable to the food advertisements they may see on television, which in turn can make them more likely to eat as a result.

"I think it raises the question, and it's a difficult question, of how ethical is it to advertise unhealthy food products to children, especially when we see that obese children are potentially more vulnerable to this type of advertising," study author Dr. Amanda Bruce, an assistant professor of psychology at the University of Missouri-Kansas City, told CBS affiliate KCTV in Kansas City.

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